Market Research Analysts and Marketing Specialist (13-1161.00)
Career Family
Business & Financial → Market Research & Marketing
Fit Summary
Investigative-Artistic-Enterprising blend. MBTI: INTJ/ENTP/ENFP—data meets storytelling.
Career Overview
Study markets and customers; design surveys/experiments, analyze data, segment audiences, and translate insights into campaigns, messaging, and product recommendations.
Credential Pathways
Typical Education: Bachelor’s in marketing/statistics/economics; analytics tools proficiency (Job Zone 4).
Pathways: Analyst → senior analyst → insights manager → director of research/marketing strategy.
Regulatory Moat: Privacy/consent for data, research ethics, and brand/IP guidelines.
Alternative Pathways: Agency researchers to in-house; transitions from data analytics or product roles.
Environment & Lifestyle
- Work Environment: Office/hybrid; collaboration with product, sales, creative, and finance.
- Sensory/Social Load: Moderate—deadlines around launches and reporting cycles.
- Physicality/Fieldwork: Low.
- Geographic Anchoring: Ubiquitous across industries and metros.
- Remote Amenability: High—analysis/reporting remote-friendly; in-person for workshops.
Future-Proofing Snapshot
- AI Augmentation Potential: Very high — survey design aids, NLP sentiment, clustering, and MMM/attribution.
- AI Displacement Risk: Low-to-medium — rote reporting automates; insight framing remains human.
- AI New Task Creation: Always-on listening and synthetic panels; rapid concept testing.
- AI Skill Shift Intensity: High — statistics, experimentation, and prompt/data ops.
- Automation Risk Score: Medium — dashboarding automates; synthesis persists.
- Human-Core Score: Strong — critical thinking and stakeholder translation.
- Overall Vulnerability/Resilience: Durable for insight-driven firms.
- Emerging Trends: Privacy-first analytics, causal inference, and creative testing at scale.
Risks / Watchpoints
- Data quality and bias
- Attribution ambiguity
- Compliance with privacy rules
Notes on Fit
Great for Investigative students who like turning data into decisions and clear narratives.
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