| Survey Design & Response Analysis |
SurveyMonkey, Power BI, ChatGPT, Excel |
Develop questionnaires; summarize open-ended responses; identify statistical significance in findings. |
Turns raw responses into validated consumer insights. |
| Competitor & Market Intelligence |
ChatGPT, Similarweb, SEMrush, Power BI |
Aggregate competitor metrics and SEO performance; summarize emerging market trends. |
Guides product positioning and go-to-market strategy. |
| Customer Segmentation & Personas |
Tableau, ChatGPT, Power BI, HubSpot CRM |
Cluster audience data by demographics and behaviors; create dynamic persona summaries. |
Enables more precise targeting and messaging. |
| Campaign Performance Analytics |
Google Analytics 4, ChatGPT, Excel, Looker Studio |
Summarize engagement metrics, ROAS, and conversion funnels; identify anomalies and optimization points. |
Optimizes budget allocation and creative adjustments. |
| Content Ideation & Copywriting |
ChatGPT, Claude, Canva, Grammarly |
Generate tailored copy variations; refine tone, keywords, and CTAs based on brand style. |
Speeds production while maintaining message quality. |
| Social Listening & Sentiment Tracking |
Brandwatch, ChatGPT, Power BI, Meltwater |
Summarize trending topics; classify positive/negative mentions; highlight key influencer impacts. |
Reveals real-time perception shifts and crisis triggers. |
| Forecasting & Predictive Modeling |
Python (scikit-learn), Power BI, ChatGPT, Excel |
Model sales growth by channel; simulate elasticity and ad-spend ROI. |
Improves planning accuracy and campaign timing. |
| Brand Health & Awareness Tracking |
Qualtrics, Power BI, ChatGPT, Canva |
Integrate survey and traffic data; summarize brand lift and share of voice trends. |
Monitors long-term perception and marketing impact. |
| Presentation & Visualization |
PowerPoint, Canva, ChatGPT, Google Slides |
Convert analytics into story-driven decks with visuals, headlines, and key insights. |
Translates data into persuasive business recommendations. |
| Collaboration & Workflow Automation |
Notion, Zapier, ChatGPT, Google Sheets |
Automate recurring reports and data pulls; track deliverables and content approvals. |
Frees analysts to focus on strategic interpretation. |
| AI Ethics & Data Transparency |
Claude, ChatGPT, OneTrust, SharePoint |
Disclose AI-assisted findings; maintain documentation on data sources and model bias checks. |
Protects credibility and compliance in AI-driven insights. |